April 26, 2018 christa

The Brand’s the Thing

Brand identity – from rebranding to creating a new identity from scratch – is indispensable to a company’s bottom line. Our client Deshler Group understood this and trusted us with rebranding efforts for all of their affiliate companies.

Recently, Crain’s Detroit Business featured Deshler’s standout innovation story, highlighting how they survived the recession and thrived, through creative restructuring and inter-company partnerships. Working together as one, Deshler’s seven companies focused on designing multi-part solutions unique to each customer.

To support this unified approach, M3D designed new branding for all Deshler affiliates, creating logo work that stood out for each company but also fit into a cohesive whole. As part of this project, we also crafted an entirely new aftermarket products brand, Amanda Products, and designed everything from their website, social media presence, and business collateral to videos, racing vehicle wraps and an interactive booth for the brand’s SEMA debut in Las Vegas.