Paralee Boyd Salon, located in historic Midtown Detroit, offers a novel, step-by-step, streamlined styling process for women with thick and curly hair, allowing them to walk in without an appointment and avoid spending endless hours in the chair. We understood that every aspect of the salon visit, from marketing materials to physical layout, should embody this service-forward, time-saving vision.

As a Motor City Match provider, our goal was to craft a compelling, unified and enjoyable customer experience through branding and interior design. In collaboration with our client, Midtown Detroit, Inc. and Invest Detroit, we helped negotiate the lease, produced a budget, and worked to secure additional MCM grant award funding for the project.

We then designed the salon’s comfortable, modern interior, created a schedule and budget, sourced and vetted contractors and vendors, advised our client throughout the overall build and design, created exterior signage, chose colors and materials, updated the logo and website, and designed multiple marketing materials, from business cards, service menus and invitations to direct mail.

Entrepreneurs are brave and relentless. Yet even gumption needs an ally to communicate your big idea through design, environment, branding and storytelling. Having a single partner invested in your success, who can handle everything from ideation to grand opening is invaluable. Our staff and CEO Melissa Halpin, herself a Goldman Sachs 10,000 Small Businesses graduate, also intimately understand the all-consuming journey every small business creator faces.

Today, Paralee Boyd is a Rocket Mortgage Detroit Demo Day Build Award grand prize winner, has appeared on CNN, MSNBC and in Forbes, and is an unstoppable brand poised to expand via franchising across the country. We’re proud of our multi-faceted support for our client’s growth, and we’d love to do the same for your business.